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Assignment Overview – Photofuse

Client Profile

Photofuse Logo

Photofuse Limited is the manufacturing company behind the Photofuse Canvas Printing Kit as featured on Channel 5’s The Gadget Show and featuring their patented Smart Film technology.

Within the kit you have everything you need to make your own stretched canvas print in just a few simple steps! The Photofuse kit comes with all that you need to make one 8”x10” stretched canvas print.

Printing photos onto canvas has never been easier (or better value!) with this quick and effective canvas printing starter kit.

The Brief

Photofuse had an existing website that they were operating themselves.

Photofuse Home Page

However they were having little success in attracting Visitors or in converting them into Customers.

Furthermore, they wanted to focus on their role as manufacturer rather than get drawn into the world online retaining.

We were invited to make a proposal that addressed both of these issues.

The Solution

Photofuse Photo To Stretched Canvas Kit

Following an extensive review of the pre-existing site Photofuse various changes were made to make it more appealing to visitors, easier to navigate and more effective in converting Visitors into Customers.

In addition a “keyword planning” exercise was undertaken to determine which search terms should be concentrated upon and then the site was optimised to perform well against these searches.

For example the site now gets number 1 and 2 spots on Google UK for the search terms “create your own canvas kit” and “make your own canvas kit”*:

Make Your Own Canvas Kit Search Result

Promotion of the product was further intensified by the creation of Photofuse micro sites on Facebook, BT Tradespace and Google Maps.

*[correct as at 2/8/10 for searches made on Google.co.uk]

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